2021 Dominion Rd Moon Festival
Rabbit Art and Hunt
An invitation to children, families, schools and community groups – Everyone!
In East Asia, the Jade (Moon) Rabbit is a widespread cultural symbol. Jade Rabbit is the companion to the moon goddess, Chang'e. According to legend, it lives on the moon constantly pounding the elixir of life for Chang'e. In Korean or Japanese folklore, Jade Rabbit is busy preparing ingredients for making rice cakes. It is said that both Chang'e and Jade Rabbit can usually be seen in full view during the Moon Festival (15th day of the 8th Moon in the Lunar calendar) when the moon is at its largest and brightest.
In keeping with the spirit of Moon festival, we invite children, schools and community groups to join in the fun of creating rabbit friends to support Jade Rabbit during the 2021 Dominion Rd Moon Festival (Fri, 17 Sep – Sun, 19 2021).
It’s also a way of showing support for our local businesses and community.
How can you help? All you need to do…
Step 1: Draw your own "Jade Rabbit Friend" (on A4-size paper) or colour and decorate the one on this page. You can also download a copy of this poster here.
Step 2: Drop off your completed "Jade Rabbit Friend" poster (by Wed, 25 Aug 2021) in one of the Jade Rabbit Friend Collection Boxes at;
a) Presentations Design & Print Ltd, 455 Dominion Rd, Mt Eden or
b) Fivestar Print, 573 Dominion Rd, Balmoral
c) Auckland Libraries : Epsom, Mt Albert or Pt Chevalier
* Top 30 Jade Rabbit Friend posters will be selected and displayed on public display boards around Eden Valley and Balmoral town centres.
** All submitted "Jade Rabbit Friend" posters will be distributed to participating Dominion Rd businesses for display in shop windows along Dominion Road (around Eden Valley and Balmoral town centres).
Step 3: During 2021 Dominion Rd Moon Festival (Fri, 17 Sep – Sun, 19 Sep 2021), join in the hunt for Jade Rabbit Friends. Search for your Jade Rabbit Friend poster and look out for your friends’ posters too. Enjoy the hunt!
Need more information? Please contact Cheng Goh Placemaking Coordinator